white lies.
In 2025 and 2026, CPF's efforts led to abundant news stories nationwide that educated consumers of the diligently variegated deceit, egregious animal cruelty and consumer fraud that may be central to Coca Cola’s $10+ billion dairy unit, a brand ironically built on above standard animal care and environmental stewardship: fairlife milk.
In February of 2025 a consumer protection class action lawsuit against fairlife that survived Motion to Dismiss leveraged CPF assets which featured recycling deceit, systemic abuse and environmental recklessness in their supply chain. CPF then launched an investigation that anticipated fairlife’s brazen and sophisticated milk laundering scheme in Arizona. While the Class action unfolded in 2025, CPF documented ongoing consumer fraud: fairlife continued to covertly source from farms they claimed to have cut ties from (due to hours of documented egregious abuse) just months earlier.
An NBC affiliate covered that CPF investigation.
Throughout 2025 and 2026, CPF also engaged multiple workers on supplying farms in over 5 states, while tracing the corporate maneuvers of fairlife, Select Milk and affiliates. In New Mexico KOB4 covered a piece of the deceptive fox trot antics in this tv story.
After the original legal complaint, fairlife quietly scrapped the chasing arrows and “recycle me” logo off its Corepower bottles, while also deleting hundreds of pages of animal care promises and reports from its website, including references to $40 Million dollars of animal care commitments made by the brand after a 2022 class action settlement of $21 Million. To this day, there are no animal care promises posted on the website besides one line recently added of “better care for the animals.”
In the time we researched and investigated fairlife, spanning 5 states, and engaging over 11 informants along the way, we have consistently seen proactive exploitation of undocumented hispanics, deceptive practices, a vivid pattern of cruelty instructed by management for greater efficiency, and a predominant disregard of animal welfare. In New Mexico, fairlife simply lied about not sourcing from Woodcrest dairy, a core Select Milk member farm, after workers documented several hours of egregious abuse footage. CPF tracked down milk haulers and ex-employees to confirm Woodcrest as a supplier to fairlife in 2024 and 2025.
Our consumer education efforts have led to fairlife (and its prolific backstage fixer Select Milk) taking decisive steps to further conceal milk sources, while continuing to launder milk in some states due to increased national demand, evading scrutiny of abusive practices on supplying farms.
CPF remains engaged with informants working on farms and will continue to help raise public awareness and achieve greater transparency from the U.S’s fastest growing dairy brand.
It is worth reflecting on a judge's statement on the fairlife name:
The combination of “fair” and “life” together in a brand name may reasonably lead to the assumption that the subject of the brand lives a “fair life,” the judge, a George W. Bush appointee.
“However, when this brand name is superimposed on a cartoon picture of a cow, the implication becomes unmistakable: the cows are living a fair life,” he wrote. “Thus, it is well within reason for a consumer to believe that, based on the Fairlife logo, the cows supplying Fairlife’s dairy products are living lives free from abuse.”
The judge also agreed the consumers had made a sufficient claim that the “Recycle Me” statement on the Fairlife bottles is misleading under California law given that, according to the lawsuit, they aren’t recyclable.
The 2025 Consumer Class Action has quietly reached a private resolution as of May of 2026, with much of CPF's investigative assets not yet legally leveraged for maximum accountability.
Help Protect Florida's Black Bears
The Florida Fish and Wildlife (FWC) has been historically misrepresenting the bear-human conflict, deceiving the public in order to appease developers and lobbyists who are FWC affiliates and commissioners with little to no wildlife management background. FWC commissioner and developer Gary Lester encouraged the staff to propose a bear hunt without any science behind the current bear population. On August 13th 2025, a bear hunt was approved.
Florida black bears are a unique subspecies of the American black bear, and they are a keystone species in their ecosystem. Special interest groups, including hunting organizations, and the FWC have approved a black bear hunt in Florida, despite public opposition, a lack of legitimate bear population data to support this move, and a lack of science to justify it . The FWC also continues to represent the hunt as "population control" on their website while publicly affirming a hunt as an oppurtunity for hunters "to harvest a resource."
Studies consistently show that hunts do not reduce human-bear conflicts and rather may increase the problem. Bear biologists have proven that securing garbage, protecting farm animals, and removing bird feeders certainly serve to mitigate human bear conflict. Read a brief fact sheet in support of opposing the moves of a historically deceptive FWC.
CPF is collaborating with Bear Defenders in support of educational and advocacy efforts to promote public awareness of historically deceptive practices of the FWC and to spotlight the inherently amplified cruelty evolving as dogs are being implemented.
When communities start experiencing conflicts with bears, state wildlife agencies frequently institute a hunt or raise the quota of an existing hunt. But abundant studies indicate that hunting does nothing to resolve human-bear conflicts; hunters target bears in the woods, not the ones causing problems near human habitation. Hunting also does not permanently reduce bear populations. According to numerous studies, numbers actually rebound with the increased availability of food.
During the August 13th vote, FWC’s own bear biologist said “no action was needed” and confirmed hunting won’t reduce conflicts, bear-resistant trash cans will. Yet, special interests(Safari Club International) and a few sheriffs pushed killing over science. Questions from the public were replaced by Barreto’s own, and the day ended in self-congratulation.
Visit the Florida Black Bear page to learn the details of what the bears will now face.
HOW CAN YOU HELP THE BEARS?
- signing and sharing this petition.
- Follow on social media for the latest updates. Stop The Bear Hunt
Protecting bears from recreational violence.